I was loyal to Coach purses for about twenty years. I would carry a big leather purse for a year or two and it would inevitably get worn, (especially in the past handful of years as the quality went down and/or I was harder on purses) then I would send it back for repair, which is awesome that they do that. Usually they gave me a credit and I would use it for my next Coach purse except last year they half fixed the purse and sent it back but it wasn’t the same. I looked at their offerings, nothing appealed to me and I switched to a different brand. I rotated in some Kate Spade purses but those definitely didn’t hold up and I’ve been carrying a Ted Baker purse (I own this one but I paid about half that) for about a year now and I love it. My long point is that Coach really wasn’t doing it for me with their latest styles so I switched brands and I bet quite a few other women did too.
Coach is trying to change things up, they’re trying to hook a new generation of loyal customers and so they’ve just given Selena Gomez a $10 million contract to “design” for them!
Selena Gomez has signed a huge $10 million deal with Coach to design her own line and become the face of the luxury accessory brand.
A source told us that, as part of the deal, Gomez would design her own line for Coach and star in ad campaigns.
Meanwhile, on Thursday night, Coach capped off their yearlong 75th anniversary celebration with a fashion show and star-studded party at Pier 94.
I do feel sorry for Chloe Grace Moretz but she was just the cherubic face of the brand and I don’t think she was doing much for them. Gomez is the most followed person on Instagram and Coach is surely paying primarily for her social media influence. Plus, if she can refresh their designs I would take a look and consider carrying their purses again. It’s hard to get a definitive read on her style but looking through her recent photos it’s eclectic. Sometimes she has a classic trendy vibe but she also does boho well. This collaboration seems like a decent idea. The money is crazy but good for her. I always root for Selena.
Here are some photos of Gomez with her purses. I see two different Louis Vuitton purses, but in the most recent photos of her, at the airport in the beige pants, she’s carrying a Turnlock Tote from Coach right? (That looks just like the backside of that tote.) I love looking at purses. I also found photos of her in February of this year with what looks like a baby blue Coach purse, it’s hard to tell from the side but it looks like she’s been a Coach fan for a while.
photos credit: FameFlynet and Pacific Coast News
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